No, it’s not an adult movie with midgets, it’s a pre-made electronics prototyping kit. It looks very fun and easy, and is solderless (they snap together magnetically, which is cool, but I kinda like soldering) so the effort to build something is minimal. The price seems a bit high to me at $130 for what’s shown below, but it’s not TOO bad. The video on their home page shows a much cooler looking version of these, and a LOT more modules than they’re showing in the store.
It’s something I will keep my eye on, for sure. If they supported a “build your own” module, or an easy way to interface with arduino I would be much more excited.